> ## Documentation Index
> Fetch the complete documentation index at: https://codking.tech/documentation/llms.txt
> Use this file to discover all available pages before exploring further.

# COD Form Analytics

> See how many shoppers open the COD Form, how many order, and where they drop off.

**Analytics** shows how the COD Form performs on your store. Open it from **COD King → Settings → COD FORM → Analytics**.

## How to read this page in two minutes

Think of the COD Form as a small shop counter. **Sessions** is how many people walked up to the counter, **Orders** is how many bought, and **Conversion rate** is the share who bought. If your conversion rate is low, look at the **Funnel** below to see at which step people walk away.

Check this page once a week, and again a few days after every change you make (a new offer, a shorter form, a different button). Compare with the previous period so you can tell whether the change helped.

## 1. Filters and key numbers

At the top, choose the period with **Last 7 days**, **Last 30 days** or **Last 90 days**, or set your own **From** and **To** dates. You can narrow the data by **Country**, **Device** and **Product**, and tick **Compare with the previous period** to see how the numbers moved. **Export CSV** downloads the data.

The cards show:

| Number | Meaning |
| :- | :- |
| **Sessions** | Times the COD Form was opened. |
| **Orders** | Orders placed through the form. |
| **Conversion rate** | Orders as a share of sessions. |
| **Revenue** | Total value of those orders. |
| **Average order value** | Revenue divided by orders. |
| **Left without ordering** | Sessions that ended without an order. |
| **Abandonment rate** | Share of sessions that ended without an order. |
| **Sent to pay online** | Shoppers who chose **Pay online instead**. |

![Analytics filters and key numbers](https://mintcdn.com/codking/Yn-PScIyACqIzwd1/images/cf-33-analytics-filters-metrics.png?fit=max\&auto=format\&n=Yn-PScIyACqIzwd1\&q=85\&s=1f038a503ff6c92871f5ee8b3c9fcdac)

## 2. Funnel

The **Funnel** shows the steps shoppers go through: **Button views**, **Form opens**, **Started typing**, **Shipping selected**, **Submit attempts** and **Orders**. The percentage next to each step is the share of shoppers who came from the step before.

![Conversion funnel](https://mintcdn.com/codking/Yn-PScIyACqIzwd1/images/cf-34-analytics-funnel.png?fit=max\&auto=format\&n=Yn-PScIyACqIzwd1\&q=85\&s=7f739ac6cf7ce7b3d3aa1406a379b27a)

> [!TIP]
>
> A big drop between **Form opens** and **Started typing** usually means the form feels too long or the first field is unclear. Try hiding fields you do not need in the [Form designer](https://codking.tech/documentation/cod-form/form-designer.md#1-fields).

## 3. Trends and breakdowns

* **Sessions and orders per day** — a chart of both over the period.
* **By source** — product page versus cart drawer and other places the button shows.
* **By device** — desktop versus mobile.
* **By country** — sessions, orders and conversion rate per country.
* **Latest sessions** — the most recent form sessions with time, source, device, country and outcome.

![Trends and breakdowns](https://mintcdn.com/codking/Yn-PScIyACqIzwd1/images/cf-35-analytics-trends-breakdowns.png?fit=max\&auto=format\&n=Yn-PScIyACqIzwd1\&q=85\&s=3c92b8eeb963ea287bf8d6968f3c4736)

***

> [card] [Fraud protection](https://codking.tech/documentation/cod-form/fraud-protection.md)
>
> Check the form is not letting unwanted orders through.

> [card] [Advanced settings](https://codking.tech/documentation/cod-form/advanced-settings.md)
>
> Fine-tune shipping, limits and abandoned forms.


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